Adore Me Raises $2.5 Million For Personalized Lingerie Showrooms

NYC-based?Adore Me, yet another player in the subscription-based e-commerce business, has raised a second round of funding totaling $2.5 million. Investors in the new round included Redhills Ventures, U.S. angels, plus Jaina Capital and Ventech Capital, two?funds that specialize in Internet, information technology, communications technology, and green startups. Since its start in November 2011, Adore Me has generated monthly sales increases approaching 50% with its personalized "showrooms" of lingerie. According to co-founder and CEO Morgan Hermand-Waiche, the site is now on track to generate between $1 million and $2 million in revenue this year, with 20% of total sales projected to be swimwear, a newly added category.

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